Each of us can choose what we are here doing. That is the “free will” part. You can be distracted by all the options here, or; you can learn to strip down the non-necessary layers until you find that life becomes more full when you let go of earthly ego and measures, and open up to spirit.
Once you stop following all the masters served in this reality, your true purpose begins to unveil itself. Start telling yourself, and believe, that you are special… and you’ll see that you are.